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The New Rules Of
Building Something That Lasts
Live In-Person Event
10am to 5pm
25, 26 & 27 July 2025
Nexus Bangsar South, Kuala Lumpur
Most People Are Still Playing A Game
That No Longer Exists
They’re trying to get noticed using the same tactics from 2020. They’re recycling strategies that stopped working two algorithm changes ago. And they’re wondering why it’s not clicking. Why the views are down. Why people aren’t buying. Why everything feels… harder.
Here’s the truth no one wants to say out loud:
The old playbook is dead.
The game has changed. Again.
So the question isn’t "how do I win?"
It’s “what game should I even be playing?”
NEXTGEN 2025 exists to answer that.
Why NEXTGEN Matters This Year
You don’t need another weekend of hype, worksheets, and instagramable ‘I was here’ photo ops.
You want clarity. A better way to think. And strategy that actually holds up in a real, messy, fast-moving world.
NEXTGEN 2025 was designed with that in mind.
Not another stage for motivational rah rahs. Just real people. Real systems. Real results.
It’s built on two simple ideas:
➀ Learn From People Who Are Still In The Game
Not “experts” who only teach. Not influencers explaining business from behind a ring light. At NEXTGEN, you’ll hear from actual operators. Founders. Builders. People who are still testing, scaling, negotiating, and deciding. They’ve built things you’ve heard of—and some you haven’t—but they’re all still doing the work, every day. This isn’t theory. It’s what’s working now.
➁ Learn From The Last Person You'd Expect: Us
You probably know Joey Yap as the name behind Chinese Metaphysics. But this isn’t a metaphysics event.
And what most don’t realise is, before any of that was popular we were building something else entirely.
We’re not an event company.
Yet we’ve filled stadiums with 14,000 people for three straight days. No gimmicks. No viral dance campaigns. Just value and word of mouth.
We’re not a digital marketing agency.
But our largest livestream drew 24,000 viewers tuning in live, simultaneously, from around the world.
We’re not influencers.
But we built a YouTube channel to over 3.5 million subscribers. No shortcuts. Just a relentless focus on delivering value and content that impacts.
We’re not a travel business.
But we take groups of more than 300 students to exotic and spiritual places in China, Taiwan and Tibet. Two, if not three times each year.
There’s no loud claim here. Just years of quietly building systems, teams, and frameworks behind the scenes. The proof, as they say, is in the pudding.
NEXTGEN is the result of three decades of staying relevant—by choice, not by chance.
Now, for the first time, we’re lifting the curtain. Not to teach “how to do what we did,” but to show you how to think, operate, and adapt—on your terms.
Not just a blueprint.
But a way to build your own.
Let's Talk About The Real Problem,
And It Isn't The Lack Of Opportunity...
It’s Visibility + Credibility + Relevance.
You’ve got a product. A message. A skill. Maybe even a business.
But in 2025...
You’re not just fighting for market share.
You’re fighting for attention span.
And you’re doing it against bots, big media, recycled content, and endless noise.
The Enemy Isn't AI.
It's Mediocrity At Scale.
We’re living through a massive inversion.
Low-effort, AI-generated content is flooding every platform.
More creators than ever. More content than ever. More sameness than ever.
The result? The real ones are harder to find. The lazy ones get amplified. And the audiences? They’re tired. Distracted. Skeptical.
You have seconds to hook. Milliseconds to earn trust.
This is the Attention Economy. Not everyone makes it through.
The Attention Economy
Where Content Is Currency.
But Most People Are Flat Broke.
In this new world, content isn’t just "marketing."
It’s leverage. It’s identity. It’s how people know you before they buy from you. And more importantly—how they remember you after.
Here’s the catch:
Marketing in 2025 requires more than posts. You need a point of view, a structure, and systems that scale without diluting your signal.
This is where 99% fail.
They have ideas. But no frameworks. They have output. But no strategy. They have noise. But no narrative.
Frameworks Beat Tactics.
Every Time.
At NEXTGEN 2025, we unpack the actual mechanics of business systems, the same internal ones we’ve used to stay relevant for 3 decades.
You’ll learn:
How to build frameworks that create clarity in chaotic markets.
Why content creation is no longer about volume, but value per second.
How to position your message so it speaks to the right people, not just more people.
Why marketing isn’t about reach anymore, it’s about belonging.
This is where real influence is heading. And most people aren’t ready for it.
It's Not Just Strategy.
It's Creative Ownership.
We’ll go deep into:
Brand voice development (and how to weaponize it.)
The difference between being present vs being memorable.
Building “content equity”—assets that grow even when you’re not online.
Operating in a world where authority is no longer assumed—but earned, again and again.
This Isn't About Chinese Metaphysics.
This Is About Business.
Yes, Joey Yap is known for Chinese Metaphysics. But NEXTGEN 2025 isn’t about Qi Men, BaZi or Feng Shui.
What you may not know?
We built an empire in a niche nobody believed in. We turned “ancient philosophy” into an internationally recognized media and education business—before algorithms decided who saw what.
We bootstrapped. We scaled. We made mistakes, pivoted, reinvested, adapted—and stayed relevant for 30 years.
This is about the business behind the business.
How we:
Built an empire that’s stayed relevant through pandemics, platforms, and paradigm shifts.
Created a brand that people follow, regardless of the topic.
Maintained attention in a world that forgets you by Monday.
Scaled operations while staying creatively in control.
This is our playbook, opened for the first time.
If You Want Tactics, You'll Get Plenty.
But This Goes Deeper.
Because strategy alone doesn’t build anything. Conviction does.
You’ll leave with:
You’ll leave with: A full-stack content gameplan tailored for the next 12 months.
Clarity on your voice, audience, and value structure.
A proven framework for building authority in noisy markets.
Connections with serious builders, not keyboard experts.
Confidence in what you’re creating—and who it’s for.
This Room Isn't For Everyone.
But It Might Be For You If...
You want to build something meaningful-brand, business, platform-but you’re tired of noise and fluff.
You’re at a crossroads. You’ve outgrown the basics, but you're not sure what comes next.
You’ve tried the hacks. The shortcuts. The “next big thing.” And you're done playing that game.
You want access. Real strategy. Real talk. Real people.
Whether you're a fresh entrepreneur, a mid-level exec, a teen with a crazy idea, or a builder who’s burned once and wants to do it right this time-NEXTGEN is your room.
The New Rules Of
Building Something That Lasts
Live In-Person Event
10am to 5pm
25, 26 & 27 July 2025
Nexus Bangsar South, Kuala Lumpur
Choose Your Access
GENERAL
VIP
Prime
GENERAL
RM497
RM 48
Free Seating
Entry Time: 9:30AM
1x Access
Access to dedicated Telegram Group (Networking Community Group)
VIP
RM997
RM 97
Free Seating
Entry Time: 9:20AM
1x Access
Access to dedicated Telegram Group (Networking Community Group)
Content Sketchpad Virtual Workshop worth RM 497
Prime
RM 1,997
Free Seating
Entry Time: 9:10AM
Access to event and all bonuses for 2 persons
Access to dedicated Telegram Group (Networking Community Group)
Content Sketchpad Virtual Workshop RM 497
1-1 Social Media Health Check session worth RM 997
Zoom Keynote Session
Lounge Access
What Past Attendees Say
"This event was incredibly interesting. It showed me how to make things go viral for business, and I feel like I've learned so much. The content itself is very attractive and engaging."
"This was a highly beneficial event to learn how to adapt to the new digital era. The event was easy-to-understand, simple, and had a straightforward approach."
"This forum was uniquely different and less technical, making it ideal for younger people and those who prefer to grasp basics without deep dives with the ease of understanding."
"Appreciate Joey’s approach: it's not about weaknesses, but controlling and generating wealth from what you can control.”
"This event isn't just about metaphysics but also about practical life tips and actionable steps you can actually use."
"As someone from the next generation, we can all relate so much. In order to succeed you have to be an enabler and a hacker in the field."
The Only Pitch Is This:
Decide Who You Want To Become.
You don’t need to attend NEXTGEN. But you’ll wish you had when the world flips again—and it will.
In the next 12 months, two types of people will emerge:
Those who react to the changing world...
And those who are already building within it.
The future doesn’t belong to the loudest. It belongs to the clearest, most consistent, and most courageous.
NEXTGEN 2025. Choose your side.
↓ Click here, thank us later ↓
About Joey Yap
Dato' Joey Yap is an entrepreneur and a global bestselling author with over 182 books published, translated, and sold in every continent, with more than 4,200,000 copies sold. His literary achievements have earned him The Merit Award from The Asean Book Publisher Association.
As a renowned speaker and Chief Consultant of the Joey Yap Consulting Group, Dato' Joey Yap has nearly two decades of experience working with prominent organizations such as Eco World, HSBC, Microsoft, and Mercedes-Benz. He has been featured in notable networks like Time, Forbes, CNN, and BBC.
With 4 million followers and students from over 54 countries, the academy offers a wide range of courses and learning programs in disciplines such as Feng Shui, Chinese Astrology, and Yi Jing, empowering students to maximize their personal results in wealth, health, relationships, and well-being.